JAFRA Cosmetics is a $500 million dollar global cosmetics company with a presence in 18 international markets.
For the last 3 years I built and have been implementing a 3-year digital strategy/omni-channel roadmap with my team for JAFRA's B2C, B2B and B2B2C channels.
In my first year, my key responsibility was to assess capabilities during an IT-Systems migration and build a strategy to drive near-term and future growth in a severely limited landscape.
In my second year it was implemented in March 2016. The results:
Digital Program KPI YOY Increases:
- Unique Visitors +71%
- Visits +97%
- Digital Revenue +148%
- Digital Sales +122%
- New Consultant Registrations 123%
- Social Media > 30%+ surpassing 1MM followers
In less than one year, we surpassed all revenue and audience record and created the fastest growth ever in 8 yrs of prior efforts. The digital program ROI improved from .7 to 12.4 and digital became a key initiative at JAFRA.
This year I've been leading the Marketing & Sales effort in the business transformation/migration project to a full SAP stack using Hybris (EMS), Vistex (Program/Promotion) and ECC(Database). I am also spearheading the the overall mobile strategy and app development utilizing the SAP Mobile Enterprise Application Platform utilizing SAPUI5.
In February 2018, the US Consultant (B2B) site launched.
In its first 60 days of operation:
- Average Monthly Unique Consultants increased 400%
- Mobile Channel sessions increased by 10%