So where am I going with this? Twitter has become bot weaponized. The bots have been successful in doing what Twitter can do best - shape opinion. Twitter, as now a 2nd tier social platform has incentive to keep this going. It makes it seem like a more valuable platform from afar and its actions (of not doing anything substantial to curb the negative behavior) fakes its position as a top tier social network. Plus, when news outlets like CNN, Fox News, NBC, ABC report enthusiastically on brand campaigns and social/political topics without any insight (or care) as to what really caused the movement momentum, real people become part of it, essentially making it real.