Will Ackerman
SENIOR DIGITAL MEDIA STRATEGIST AND MARKETING EXECUTIVE
Online Media * Brand Development * Strategic Marketing * Direct
Response * e-Commerce * Social Media
Plus: Content Strategy/Development * SEO/SEM * User Interface * Audience Development and more...
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What I Do: |
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I am a digital strategy, business development, marketing and ecommerce advisor for senior executives looking to improve digital reach, audience size and revenues. I have worked with all aspects of building digital/online presences and creating revenues from digital platforms, including the full development life cycle of websites, mobile applications, widgets, and social media sites/tools. I have also worked to incorporate and integrate digital programs with traditional venues inclduing television, radio and print. |
A Few Achievements: |
Sites: |
- Created a landing page process generating more than 1,000,000
opt-in newsletter sign ups in first year of operation and led to a
substantial new revenue channel at up to 300% better than goal.
- Developed a business plat that turned a seven figure cost center into a seven figure profit center in less than a year.
- Developed five year business plan that lead revenues from 6MM to 16MM in < 2 years. In 6th year of implementation is estimated to be between 40-50MM.
- Revamped an e-commerce program to include enhanced usability and process simplification, new lead generation tools, retention marketing and social media programs lead to 40% better than budget revenue gain in Q1 and Q2 -FY11
- Negotiated and purchased several million dollars in online ad and
radio campaigns andproduced and managed live advertainment programming ROIs exceeded 500% of targeted goals.
- Brought to market the first mobile celebrity media content
applications.
- Created the most active online female fitness community and country music communities at shape.com and countryweekly.com.
- Social Media strategy has helped a client to generate over 106,000 fans in 18 months.
- Built an online radio station/podcast site that achieved more than 100,000 average monthly podcasts downloads in its first year of programming.
- Designed multiple loyalty programs that have helped to cut the time to next sale by 200% and increase the value of each sale by at least 36%.
- With SEO initiatives, key terms continue to be placed in top 1-3 page results on google, yahoo and bing for a variety of sites and segments...
(search for skin care terms, or fitness terms like skin care products, anti aging skin care products, oily skin care products and fitness and you'll see some of the sites to the right).
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I have lead or consulted on building the strategy, development, functions and usability enhancements for dozens of sites, mobile applications, widgets, and social media profiles. In the process I've utilized business models encompassing
subscriptions, ecommerce, advertising, sponsorships and lobbying. Site functionality components included a variety of articles, newsletters/eBlast sign up processes, , applications (e.g. fitness/weight
loss, scheduling appointments, horoscopes, fantasy games),widgets, podcasting, blogs
and social networks.
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| Social Media, Mobile and Widgets: |
WIDGETS
Horoscopes: CaliforniaPsychics.com
LoveScopes: CaliforniaPsychcis.com
MOBILE
Star Magazine
National Enquirer
Weekly World News
Lovecasts - California Psychics
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SOCIAL MEDIA
Borba Skin Care - Facebook Brand Page
Borba Skin Care - Twitter Brand Page
Scott-Vincent Borba - Facebook/Twitter pages
Tauntr.com - Facebook Page
Shape.com - Forums/Facebook Strategy
Flexonline.com - Forums
MuscleAndfitness.com - Forums
Fitpregnancy.com - Forums
AlexElmanWines - Facebook Build/ Strategy
MensFitness.com - Forums
Weeklyworldnews.com - Forums
Starmagazine.com - Forums
NationalEnquirer.com - Forums |
Built Ad Campaigns/Mini Sites For (Traditional Media and/or Digital) |
Media
- Warner Brothers
- Fox Television
- Lifetime Television
- AMI Magazines (Shape, Star, Men's Fitness, Muscle and Fitness, National Enquirer, Country Weekly, Etc...)
- California Psychics
- BORBA Skin Care
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Consumer Products
- Subway
- McDonalds
- Chevy
- Ford
- California Psychics
- BORBA Skin Care
- BORBA Skin Balance Waters/Crystallines
- Advantis Nutraceuticals
- Leukemia and Lymphoma Society
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In The Media... |
My work has generated the following media mentions:
Response Magazine : Beauty & Personal Care market - An Industry-Wide Makeover (4/10/10)
"....Ackerman warns that if a company is just looking to build a brand, they’re selling themselves short. “If you’re just posting links and showing a new product, you’re not engaging — all you’re doing is putting up a bulletin board,” he says. “It’s like a magazine ad on Facebook. It doesn’t get people as excited as asking ‘We’re developing a new product and what are your thoughts?’
Business Week: Old Media's Mobile Future (1/6/2006)
"American Media Inc. -- publisher of Star and National Enquirer -- have
reported pleasant jolts of new revenue from mobile applications, as
consumers pay for sports and celebrity news updates."
Forbes.com: ISHAPE - Best
of the Web Award (2004, 2005)
"IShape cares more about getting you in shape than
trying to make you stick to a strange diet."
Forbes.com: FITNESS ONLINE - Best
of the Web Award (2004, 2005)
"Combined archive of seven fitness magazines without
the subscription fees."
PC Magazine (March 25, 2003) Weeklyworldnews.com makes Top
100 hottest Sites
"Weeklyworldnews.com gives you all the major news that the major
news services are afraid to print."
Marketing Sherpa : Case
Study (3/12/2002)
"Weekly World News Raises Newsstand Sales 15%
with Web Site Publicity Stunt"
More...
- (3/08 - present) Yahoo's Shine Channel picks up Dailymantra.com
- (4/08) People Magazine's Style Watch
- (3/25/08) Fabsugar.com
- (12/20/07) NY Post
- Rick Dees Morning Show in LA (11/7/07)
- Mike and Juliet Show FOX TV(10/29/07)
- Oprah (10/19/07)
- Shift Magazine (1/03)
- Wall St. Journal (2/7/02)
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Who I am...
Will
Ackerman - My Linkedin.com profile
Who I am not...
Will Ackerman - The Grammy
winning founder of Windham Hill Records and a wonderful New Age Musician
whose albums have been birthday presents for as long as I can remember
because my friends think it's funny.
Will Ackerman - My doppelganger who was at another large magazine publisher as the Technical & Development Manager while I was at an other doing some of the same work. Pretty strange right?
Two of the largest publishing companies in the world, each had their
very own William Ackerman in the New Media divisions at the same time.
Will
Ackerman - The online poker player. I am not skilled enough in the
game of online poker to win the $9,000 he's done. But good job!
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