What I Do:

Contact Me: Click Here

I build growth for online properties - typically beyond the expectations that are provided to me. I have worked with all aspects of building an online presence and creating revenue from digital platforms from, websites, mobile applications, widgets, and social media sites/tools. I have accurately forecasted industry trends, consumer interests and behaviors and produced results for both Fortune 100 and entrepreneurial companies to build their brands, exceed revenue projections and maximize ROI performance with their digital properties.

A Few Achievements:

Sites:

• Created a landing page process that generated more than 1,000,000 opt-in newsletter sign ups in first year of operation and led to a substantial new revenue channel at up to 300% better than goal.
  
  
• Turned a seven figure cost center into a seven figure profit center during the dot com bust
  
  
• Negotiated and purchased several million dollars in online ad and radio campaigns creating ROIs exceeding 500% of targeted goals
  
  
• Brought to market the first mobile celebrity media content applications
  
  
• Created the most active online female fitness community and country music communities at shape.com and countryweekly.com
  
  
• Built an online radio station/podcast site that achieved more than 100,000 average monthly podcasts downloads in its first year of programming.
  
  
• Designed multiple loyalty programs that helped to cut the time to next sale by 200% and increase the value of each sale by 36%.

• With SEO initiatives, key terms continue to be placed in top 1-3 page results on google, yahoo and bing for a variety of sites and segments...
  (search for skin care terms, or fitness terms like skin care products, anti aging skin care products, oily skin care products and fitness and you'll see some of the sites to the right)

I've consulted for or have lead the development, enhancements and progress for dozens of sites, mobile applications, widgets, and social media profiles, that have utilized business models encompassing subscriptions, ecommerce, advertising, sponsorships and lobbying. The sites content included articles, newsletters, applications (e.g. fitness/weight loss, scheduling appointments, fantasy games),widgets, podcasting, blogs and social networks.

NationalEnquirer.com| StarMagazine.com| Shape.com| MensFitness.com| Californiapsychics.com| Tauntr.com| Borba.com|borbaskinbalancewater.com | WeeklyWorldNews.com| CountryWeekly.com|ishape.com| MiniMags.com| GlobeMagazine.com| MiraMagazine| MrOlympia.com| FlexOnline.com| NaturalHealthMag.com| MuscleandFitness.com| MuscleandFitnessHers.com| FitnessOnline.com|FitPregnancy.com| CelebrityWineReview.tv| BeDesign |Syndicatehospitality.com| My Studio Nightclub in Hollywood | Looking Good Now| KarmaAir.com| Dailymantra.com| MPH Magazine Online| AMI Autoworld| NOPI Street Performance Compact| The Muscle Fantasy League| Sports & Fitness Supplement Association (sfsaassociation.com) among others...

WIDGETS
Horoscopes: CaliforniaPsychics.com
LoveScopes: CaliforniaPsychcis.com

MOBILE
Star Magazine
National Enquirer
Weekly World News
Lovecasts - California Psychics

In The Media...

My work has generated the following media mentions:

Business Week: Old Media's Mobile Future
"American Media Inc. -- publisher of Star and National Enquirer -- have reported pleasant jolts of new revenue from mobile applications, as consumers pay for sports and celebrity news updates."

Forbes.com: ISHAPE - Best of the Web Award (2004, 2005)
"IShape cares more about getting you in shape than trying to make you stick to a strange diet."

Forbes.com: FITNESS ONLINE - Best of the Web Award (2004, 2005)
"Combined archive of seven fitness magazines without the subscription fees."

PC Magazine (March 25, 2003) Weeklyworldnews.com makes Top 100 hottest Sites
"Weeklyworldnews.com gives you all the major news that the major news services are afraid to print."

Marketing Sherpa : Case Study (3/12/2002)
"Weekly World News Raises Newsstand Sales 15% with Web Site Publicity Stunt"

More...

• (3/08 - present) Yahoo's Shine Channel picks up Dailymantra.com
• (4/08) People Magazine's Style Watch
• (3/25/08) Fabsugar.com
• (12/20/07) NY Post
• Rick Dees Morning Show in LA (11/7/07)
• Mike and Juliet Show FOX TV(10/29/07)
• Oprah (10/19/07)
• Shift Magazine (1/03)
• Wall St. Journal (2/7/02)

Who I am...

Will Ackerman - My Linkedin.com profile

Who I am not...

Will Ackerman - The Grammy winning founder of Windham Hill Records and a wonderful New Age Musician whose albums have been birthday presents for as long as I can remember because my friends think it's funny.

Will Ackerman - My doppelganger at Hachette Filipacchi... Will at Hachette, is the Internet Technical& Development Manager. Pretty strange right? Two of the largest publishing companies in the world, each had their very own William Ackerman in the New Media divisions at the same time.

Will Ackerman - The online poker player. I am not skilled enough in the game of online poker to win the $9,000 he's done. But good job!