Will Ackerman

Clients/Work

What I Do:

I am a digital strategy, business development, marketing and ecommerce advisor for senior executives looking to improve digital reach, audience size and revenues. I have worked with all aspects of building digital/online presences, integrating digital models with traditional distribution models and creating revenues using digital platforms, including the full development life cycle of websites, mobile applications, widgets, and social media sites/tools.

In The Media...

My work has generated the following media mentions:

Response Magazine : Beauty & Personal Care market - An Industry-Wide Makeover (4/10/10)
"....Ackerman warns that if a company is just looking to build a brand, they’re selling themselves short. “If you’re just posting links and showing a new product, you’re not engaging — all you’re doing is putting up a bulletin board,” he says. “It’s like a magazine ad on Facebook. It doesn’t get people as excited as asking ‘We’re developing a new product and what are your thoughts?’

Business Week: Old Media's Mobile Future (1/6/2006)
"American Media Inc. -- publisher of Star and National Enquirer -- have reported pleasant jolts of new revenue from mobile applications, as consumers pay for sports and celebrity news updates."

Forbes.com: ISHAPE - Best of the Web Award (2004, 2005)
"IShape cares more about getting you in shape than trying to make you stick to a strange diet."

Forbes.com: FITNESS ONLINE - Best of the Web Award (2004, 2005)
"Combined archive of seven fitness magazines without the subscription fees."

PC Magazine (March 25, 2003) Weeklyworldnews.com makes Top 100 hottest Sites
"Weeklyworldnews.com gives you all the major news that the major news services are afraid to print."

Marketing Sherpa : Case Study (3/12/2002)
"Weekly World News Raises Newsstand Sales 15% with Web Site Publicity Stunt"

More...

• (3/08 - present) Yahoo's Shine Channel picks up Dailymantra.com
• (4/08) People Magazine's Style Watch
• (3/25/08) Fabsugar.com
• (12/20/07) NY Post
• Rick Dees Morning Show in LA (11/7/07)
• Mike and Juliet Show FOX TV(10/29/07)
• Oprah (10/19/07)
• Shift Magazine (1/03)
• Wall St. Journal (2/7/02)