What I Do:

A Few Achievements:

I've consistently delivered growth beyond expectations by accurately forecasting industry trends, consumer interests and behaviors that have allowed Fortune 100 and entrepreneurial companies to build their brands, exceed revenue projections and maximize ROI performance. My record highlights a path of strong profitability, and significant brand growth. This is especially true using new and emerging technologies, including websites, mobile applications, social networks, podcasting, widgets, blogs, etc...

• Created a landing page process that generated more than 1,000,000 opt-in newsletter sign ups in first year of operation and led to a substantial new revenue channel
• Generated $1,000,000 in annual online advertisement sales establishing a profit center during the dot com bust
• Negotiated and purchased several million dollars in online ad and radio campaigns creating ROIs exceeding 500% of targeted goals
• Brought to market the first rich media mobile celebrity content applications
• Created the largest online female fitness community at shape.com

How?:

Sites:

Brand Development| Business & Ad Sales Development| Media Buying| Content Strategy| Identifying and Building Strategic Alliances| P&L Management| Product Development| Social Marketing| Staff Development and Team Building| Vendor, Partner and Project Management| Web/Email Analytics, Arbitron/Tapscan and Neilson Metrics| Online & Email/Newsletter Usability| SEO| Lead Retention|Direct Response (CRM)|Integrated Marketing, Contextual and Viral Marketing

I've managed over 30 sites that have utilized business models encompassing subscriptions, ecommerce, advertising, sponsorships and lobbying. The sites content included articles, newsletters, applications (e.g. fitness/weight loss, scheduling appointments, fantasy games),widgets, podcasting, blogs and social networks.

NationalEnquirer.com| StarMagazine.com| Shape.com| MensFitness.com| Californiapsychics.com| KarmaAir.com| Dailymantra.com| WeeklyWorldNews.com| CountryWeekly.com| Looking Good Now| ishape.com| MiniMags.com| GlobeMagazine.com| MiraMagazine| MrOlympia.com| FlexOnline.com| MuscleandFitness.com| MuscleandFitnessHers.com| FitnessOnline.com| NaturalHealthMag.com| FitPregnancy.com| MPH Magazine Online| AMI Autoworld| NOPI Street Performance Compact| The Muscle Fantasy League| Sports & Fitness Supplement Association (sfsaassociation.com)| among others...

In The Media...

My work has generated the following media mentions...

Business Week: Old Media's Mobile Future
"American Media Inc. -- publisher of Star and National Enquirer -- have reported pleasant jolts of new revenue from mobile applications, as consumers pay for sports and celebrity news updates."

Forbes.com: ISHAPE - Best of the Web Award (2004, 2005)
"IShape cares more about getting you in shape than trying to make you stick to a strange diet."

Forbes.com: FITNESS ONLINE - Best of the Web Award (2004, 2005)
"Combined archive of seven fitness magazines without the subscription fees."

PC Magazine (March 25, 2003) Weeklyworldnews.com makes Top 100 hottest Sites
"Weeklyworldnews.com gives you all the major news that the major news services are afraid to print."

Marketing Sherpa : Case Study (3/12/2002)
"Weekly World News Raises Newsstand Sales 15% with Web Site Publicity Stunt"

More...

• (3/08 - present) Yahoo's Shine Channel picks up Dailymantra.com
• (4/08) People Magazine's Style Watch
• (3/25/08) Fabsugar.com
• (12/20/07) NY Post
• Rick Dees Morning Show in LA (11/7/07)
• Mike and Juliet Show FOX TV(10/29/07)
• Oprah (10/19/07)
• Shift Magazine (1/03)
• Wall St. Journal (2/7/02)

Who I am...

Will Ackerman - My Linkedin.com profile

Who I am not...

Will Ackerman - The Grammy winning founder of Windham Hill Records and a wonderful New Age Musician whose albums have been birthday presents for as long as I can remember because my friends think it's funny.

Will Ackerman - My doppelganger at Hachette Filipacchi... Will at Hachette, is the Internet Technical& Development Manager. Pretty strange right? Two of the largest publishing companies in the world, each had their very own William Ackerman in the New Media divisions at the same time.

Will Ackerman - The online poker player. I am not skilled enough in the game of online poker to win the $9,000 he's done. But good job!