Let’s start with something we can all agree on: technology is amazing. Technology can do amazing things that drive convenience, innovation and human excellence. Seriously. Think about what we get, often for free: You no longer need to fold an accordion-style paper map in a gas station parking...

Just over a year ago, the leading AI experts said: "Learn AI and your job is safe." I felt like the lone skeptic saying: Well, that's like saying "Learn to swim and the Titanic won't sink." It's why I started this newsletter - to shed some light on the monster under the bed. Now? Plot twist....

We’re living through the same kind of seismic shift that early web marketers saw with the rise of traditional search engines that first started gaining ground in the late 90’s. This time, it’s AI driving the change. Just like those who mastered SEO early ended up owning the first page of...