Just over a year ago, the leading AI experts said: "Learn AI and your job is safe." I felt like the lone skeptic saying: Well, that's like saying "Learn to swim and the Titanic won't sink." It's why I started this newsletter - to shed some light on the monster under the bed. Now? Plot twist....

We’re living through the same kind of seismic shift that early web marketers saw with the rise of traditional search engines that first started gaining ground in the late 90’s. This time, it’s AI driving the change. Just like those who mastered SEO early ended up owning the first page of...

A Lead-gen Hustle Disguised as AI Enlightenment I've noticed a ton of posts in my LinkedIn feed over the last year that all follow the same suspiciously polished formula: They start with a claim that sounds like it came from a late-night infomercial ad: "We made $62,000 from one ChatGPT...