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    • Home
    • About Will Ackerman
    • My Work 
      • Current Role
      • Prior Role
      • Previous Roles
    • Contact Me
  •  
    • Home
    • About Will Ackerman
    • My Work 
      • Current Role
      • Prior Role
      • Previous Roles
    • Contact Me
    • …  
      • Home
      • About Will Ackerman
      • My Work 
        • Current Role
        • Prior Role
        • Previous Roles
      • Contact Me
    •  
      • Current Role (2019 - Present )

        Marketing, Predictive Analytics and AI/Machine Learning: Direct Sales: Nutritional Supplements, Beauty, Energy, Food, Health and Oils

         

         

        Vice President of Product

        Directech Labs, A Techstars Company
        I lead the mobile product strategy, roadmap, performance, and customer success for Directech Lab's SAAS Customer Retention/People Intelligence Platform that has positively affected the success of millions of direct sellers.
         
        There are two primary products I am responsible for:
         
        1. Distro 3.0: An AI/machine learning messaging platform that finds opportunities and sends users a SMS/MMS message at the right time, with the right insights to create desired behaviors with their salesforce and customers. This operates in the global marketplace, can also integrate into apps and websites. The model limits global SMS fees as it's a one-way message.
         
        2. Distro Insights: An actionable insights dashboard designed to help deliver a clear understanding of performance and predictive needs with their customer base in future periods.

        Distro 3.0: AI Messaging Platform

        Creating the Opportunity

        Step 1: AI/ML Identifies defined opportunities within the seller’s salesforce or customer base and creates an opportunity for each one found.

         

        Opportunity Types Include:
        Subscriptions, Retention and Behavior Changes across the categories of Sales Improvement, Team Building, Customer Care, Enrollments and Order Sequence.

        Delivering the Opportunity

        Step 2: After identifying the opportunities for the seller, it will send a message to the seller's preferred mobile channel. By doing so, they'll see the message at a time when the opportunity can best convert.

         

        Channels Include:
        SMS/MMS, Email and 3rd-party Apps

        Viewing the Opportunity

        STEP 3: Clicking the link will share opportunity details. Who it’s about and what to say/do to drive the desired action. It also provides the ability to connect with their opportunity in a variety of methods, or get the seller's coach to help via the click of a button.

        Acting Upon the Opportunity

        STEP 4: The orange "Take Action” button on the left, when clicked, provides all methods available to take advantage of the opportunity. Phone, Email, Chat, Apps (client chosen) as well as other means of connecting - such as, will meet in person, or won't do it. When an option like Call, Chat, Email (or for apps whose api's allow it - like What's App), if the Contacts information to connect is available, it can launch from clicking the option.

        Tools: Personal and Team Performance

        Below the opportunity, each seller has several tools, including the ability to track and analyze - via a gameified process, how they're doing in relation to other sellers, as well as how their team is doing in relation to other teams.

        Tools: History

        Sellers also have the ability to view opportunities that had been provided to them in the past and what their status is: Did they do it already, Is it a missed opportunity or is it an opportunity that they missed, but still have the ability to engage. By implementing this feature, Total # of opportunities engaged increased by 20%.

        Tools: Analyzing Team Performance

        Finally, sellers also have the ability to see who is doing well, who isn't engaging and what the impact of their overall business is because of their effort, or lack there of, including what an average opportunity view or completion generates and how that compares to other teams and members on their team.

        DASHBOARD ANALYTICS

        Predictive and Actionable Insights

        Clients also get a tool they can use to understand how their business is performing with the Distro Messaging Platform, as well as their overall business performance.

         

        It provides the ability to manage by exception - seeing where issues stand out or improvements are occurring so that a focus on where attention is needed can be easily applied.

      © 2021 Will Ackerman

       

      P.S. While I look like a younger version of the grammy-winning Windham Hill founder and musician, I am not him and while I play the piano, I do not play guitar.

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