I ENGINEER DELIGHT: Products, Strategies and Storytelling to Amplify Customer Growth
Improving Digital Teams, Product Platforms and Marketing Omni-Channel Program KPIs for 15+ years.
My Core Competencies:
Team Building - I build cohesive and high-performing teams who deliver exceptional results. While pushing towards objectives, I work on strengthening my team's skills and amplifying their towering strengths, while removing roadblocks. The impact of my efforts have left my team members being able to effectively chart their own leadership path at companies like NBCUniversal, IBM, Disney, Apple, Mercedes-Benz and Boston Scientific. (see my linkedin recommendations)
Digital Marketing - With nearly two decades of both building and managing digital marketing initiatives, I've delivered tangible ROI campaing improvements, high-value SEO, SEM and Social Campaigns.
Content Strategy - As a born storyteller, I've always known that it's not just the most compelling content gets shared, but content that provides value to those you want to share it with. It keeps current visitors coming back and attracts new visitors: I've built multi-million unique visiotor growth in a variety of industries and formats leading to long term audience and revenue growth.
Data Analysis - I posess a deep understanding of both Marketing and Product KPIs that move the needle through: Statistical Analysis, Predictive Analytics, Customer/User Outreach & Competitive Analysis
Product: Quality products delivered on time, on budget that do what's expected (UX/UI, AI/Machine Learning Feature Prioritization, Roadmaps and User Journeys)
eCommerce - Customer Care, Fulfillment, A/B, Multivariative Testing: Improve Order Size, Frequency and Conversions. Landing pages that have become industry standards, rapid sales growth.
Simply put, I'll help you grow. Here are a few recent examples: 1 | 2 | 3
© 2023 Will Ackerman
P.S. While I look like a younger version of the grammy-winning Windham Hill founder and musician, I am not him and while I play the piano, I do not play guitar.